CCEA • Business studies

A step by step look at constructing a market plan, types of marketing objectives, advantages and disadvantages of a market plan, marketing budget and ansoff matrix.

A look at various promotion and advertising methods including, price reductions, discounts, loss leaders, competitions, coupons, free figts, Point of Sale Displays, Loyalty Cards, Sponsorship, Public Relations,

A look at the various methods of research e.g. surveys, focus groups, consumer panels, test marketing, interviews, observation and store loyalty cards.

A look at the methods of distribution e.g. air, rail, with analysis of each method via advantages and disadvantages.

A look at random sampling, quota sampling, cluster sampling and stratified sampling.

A look at the advantages and disadvantages of primary and secondary research.

A look at market segmentation, geographyic segmentation, demographic segmentation, geo-demographic segmentation and market targeting.

A look at PESTLE, Ansoff and SWOT analysis, along with diagrams and advantages and disavantages.

A summary of supply and demand curves, the conditions of supply and demand. Summary of excess demand and excess supply and its affects on the demand and supply curves. Price Determination.

A look at e-commerce from the business and customer's perspective. Demand and supply including demand and supply curves, with an in-depth explanation of the diagrams. Price Dis-Equilibrium and Price Determination is included. Conditions of Supply and Demand included. Price Elasticity of Demand with formulas is included. Advantages and disadvantages of using price elasticity of demand is included.