Pearson Edexcel • Business 2016 NQF

BTEC Business Level 3 - Unit 2: Developing a Marketing Campaign. This document is a step by step demonstration of exactly how to achieve an Distinction or Merit in Unit 2. It provides you with Sample Marking and Grading Material and Processes as well as Previous Student Work so you can have a feel about how to approach the Unit.

This will explain how changes in the current business environment are likely to impact on a start-up business.

P6 for UNIT 14 (Development Plan) Distinction standard

D1 for UNIT 14 Evaluate the importance for a selected business of providing excellent customer service and adhering to relevant current legislation and regulations. Distinction standard

M1 for UNIT 14 Analyse how legislation and regulation impacts on customer service provision in a selected business Distinction standard

D2 for UNIT 14 Evaluate the benefits of improvements to customer service performance for the business, the customer and the employees Distinction standard

M2 for UNIT 14 Analyse different methods of monitoring customer service for a product or service in contrasting businesses Distinction standard

P1 for UNIT 14 Describe the different approaches to customer service delivery in contrasting businesses. Distinction standard

P2 for UNIT 14 Examine ways that customer service in a selected business can meet the expectations and satisfaction of customers and adhere to relevant current legislation and regulations. Distinction standard

P3 for UNIT 14 (Research methods a business can use to make improvements to the customer service provision) Distinction standard