American InterContinental University (AIU)

MKTG 205 / MKTG205 – Principles of Marketing Unit 5 - Intellipath > __________ is quickly becoming the preferred method of doing business in the global marketplace. E-commerce Contract manufacturing Direct investment Exporting The __________ customer used to be a loyalist, tried out the competition, and has returned. born-again repeat customers allies defectors __________ are obviously good customers to have. They simply want to make a purchase and leave, without any per...

MGMT 338 / MGMT338 EMPLOYEE COMPENSATION AND BENEFITS PROFESSOR PAXTON UNIT 1 INTELLIPATH Which of the following is a type of short-term incentive? Retirement account Sabbaticals Pension Employee gift programs Which of the following is not a component of total compensation? Hourly rate Annual salary Base salary Employee relations What is a type of benefit that might be offered to employees? Dental Rental insurance Home insurance Car ...

MBA MKT 640 / MKT640 VERTICAL ANALYSIS Question 1 In a common size income statement, the 100% figure is: cost of goods sold net sales gross profit net income Question 2 Vertical analysis is a technique that expresses each item in a financial statement: starting with the highest value down to the lowest value as a percent of the item in the previous year as a percent of a base amount none of the above Question 3 Vertical analysis is also known as: trend a...

MBA MKT 640 / MKT640 VERNONS PRODUCT LIFE-CYCLE THEORIES OF FDI Question 1 According to a recent UN survey, the world FDI stock grew at what rate relative to worldwide exports of goods and services? The world FDI stock grew at the same rate as worldwide exports of goods and services. The world FDI stock grew twice as fast as worldwide exports of goods and services. The world FDI stock grew half as fast as worldwide exports of goods and services. None of the above Question 2 ...

MBA MKT 640 / MKT640 STOCK SPLIT Question 1 An optimal trading range was first studied in 1934. At this time the optimal trading range was (e.g. “x to y”). 30 to 60 30 – 60 30-60 Question 2 If a firm utilized stock options for management compensation investors would likely prefer a firm to engage in _____ since this will _____ once options were exercised. stock splits - prevent dilution stock splits - increase dilution stock repurchases - prevent dilution stock ...

MKT 640 / MKT640 RESEARCH AND RECOMMENDATIONS Question 1 The researcher’s goal when writing the discussion section is to: Record all of the previous literature on the current topic Make this section as succinct as possible Avoid taking a theoretical approach Examine, interpret, and draw inferences from the results Question 2 The overall purpose of this section is: Unethical acts of research How to write a results section with complex statistical analyses The sc...

MBA MKT640 / MKT 640 OBJECTIVITY IN DATA ANALYSIS Question 1 Which of the following are false regarding observational research? Requires researchers to observe the behaviors of others Allows researchers to describe phenomena Conducted in a non-laboratory setting (e.g., outside) Conducted in a laboratory setting Question 2 If a researcher was interested in seeing how often people checked their email during 10 minute blocks, what type of method would they most likely use? ...

MBA MKT 640 / MKT640 INTERNAL FINANCIAL TRANSFER SYSTEMS Question 1 Leading and lagging is primarily of value because of __________. tax regulations expropriation risk foreign exchange risk exchange and capital controls Question 2 Which one of the following is a real rather than a financial flow? Capital goods Dividends Equity investment Credit on goods and services Question 3 Using transfer prices may lead to __________. exchange rate controls inc...

MBA MKT 640 / MKT640 FOREIGN SECURITIES Question 1 Special Drawing Rights (SDR) is: a “portfolio” of currencies and its value tends to be more stable than the currencies that it is comprised of an artificial international reserve allotted to the members of the International Monetary Fund (IMF), who can then use it for transactions among themselves or with the IMF used in addition to gold and foreign exchanges, to make international payments all of the above Question 2 All...

MBA MKT 640 / MKT640 FOREIGN INVESTMENT DECISIONS Question 1 Under a purely flexible exchange rate system: Governments can set the exchange rate by buying or selling reserves Governments can set exchange rates with fiscal policy Supply and demand set the exchange rates Both supply and demand set the exchange rates and governments can set exchange rates with fiscal policy Question 2 Under the Bretton Woods system: each country was responsible for maintaining its exchange r...