Pearson BTEC • Business studies

P2: Explain the process of distributing goods through different channels from the manufacturer to the customer. M2: Compare the methods used to distribute products and services.

P1: Describe the structure and organisation of the retail sector. M1: Compare the function of formats and locations in retailing.

P5: Explain how Internet marketing has made a selected business more efficient, effective and successful. P6: Explain the challenges of globalisation facing a selected business when using the Internet as a marketing tool.

P4: Describe the benefits and opportunities to the business of using Internet marketing within the marketing mix of a selected business. M2: analyse the marketing opportunities and challenges faced by a selected business when using internet marketing.

P3: explain the benefits to customers of a business using internet marketing M1: analyse the benefits of internet marketing to customers D1: evaluate the effectiveness of internet marketing in meeting customer needs for a selected business.

P1: describe the role internet marketing has within a modern marketing context. P2: describe how selected organisations use internet marketing.

Unit 32 Food Retailing

Unit 31 Fashion Retailing

Unit 4 Business Communication

Unit 3 Introducing to Marketing