Pearson BTEC • Business

Describes demand and demand curves, factors causing a change in demand, supply, factors causing a shift in supply, market equilibrium and price determination.

Explains the factors which affect the demand for a product, what Price Elasticity of Demand (PED) is, why price elasticity matters, the factors influencing price elasticity, and the problems with using price elasticity. Also describes Income Elasticity of Demand (YED), the factors influencing income elasticity, and the significance of income elasticity to businesses.

Explains the three aspects of the design mix (aesthetics, function and economic manufacture), and how changes in the elements of the design mix can reflect social trends

In-depth notes describing the different types of promotion, the advantages and disadvantages of each, the types of branding, ways to build a brand, and changes in branding and promotion to reflect social trends

Describes the types of pricing strategies - e.g. price skimming, penetration pricing, cost plus pricing, predatory pricing

Describes the different distribution channels, what the choice of channel depends on, how distribution channels are changing to reflect social change, and how markets are changing from products to services

Detailed notes explaining the different stages of the Product Lifecycle (development, introduction, growth, maturity, decline, extension strategies), how to use it, and the problems of using the product lifecycle. Also includes the product portfolio, the Boston Matrix, and marketing strategy for mass, niche and B2B markets

BTEC Business Level 3: Assignment 1 - Unit 23: English Legal System. Distinction* Standard work with Images. A very well Constructed piece and very well-formatted. This Assignment contains P1, P2, P3, P4, P5, P6, P7, P8, M1, D1.

BTEC Business Level 3: Assignment 1 - Unit 8: Recruitment & Selection Process. Distinction* Standard work with Images. A very well Constructed piece and very well-formatted. This Assignment contains P1, P2, M1, D1.

BTEC Business Level 3: Assignment 2 - Unit 4: Managing an Event. Distinction* Standard work with Images. A very well Constructed piece and very well-formatted. This Assignment contains P3, P4, P5, P6, M2, M3, D2.