The University of Manchester (UOM) • Bsc Management

These notes on second part of Risk and Return cover basic concepts of building an efficient portfolio

The notes introduce the reader to the concept of risk and returns of an investment. It covers different techniques of measuring the risks associated with investments.

Describes the different market segments, factors affecting segmentation, marketing strategies and positioning.

This document gives a very good highlight on the different types of promotional tools available for companies. It has special focus on Advertising later in the document. The way to chose the promotional tool is also given.

Tells us how to calculate different types of profit, the different ways to calculate depreciation and also ways to valuate inventories. Benefits of Income Statement are also discussed.

This document gives us an introduction to the accounting world explaining the different conventions followed while preparing Final Accounts. It gives us knowledge about what assets and liabilities are.

The notes cover important aspect of the investment techniques. Both Net Present Value and Internal Rate of Return are explained in detail including the fallacies of IRR rule. Formula for payback rule and profitability index is also included.

Brief introduction to marketing. Describes what customers value in a product. Differenciates between efficiency and effectiveness.

This document describes regional institutions and complete knowledge on world bank and International Monetary Fund. It highlights their criticisms and how they were formed. Their functions have also been mentioned

This document describes the 4 V's of Operation Management. It also depicts its relevance by showing how it can change the process type. The various process types are also described with clear examples for better reference.