ASU MKT 300
Arizona State University
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ASU MKT 300 EATON EXAM 4
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---9juni 20242023/2024
- Internal/External Factors of Price - Answer-Internal Factors of Price: 
1. Marketing Objective 
2. Marketing Mix Strategy 
3. Cost 
 
External Factors of Price: 
1. Demand for your product. 
2. Competition 
3. Economy 
 
Price Elasticity - Answer-Elastic - Consumers buy more or less of a product when the price changes 
 
Inelastic- An increase or decrease in price will not significantly affect demand 
 
What happens to price/revenue when the demand is elastic/inelastic - Answer-Demand is... Pr...
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