MKT bus 650

Colorado State University - Fort Collins

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Case 4 - Case Brief: Renesas Electronics and the Automotive Microcontroller Supply Chain
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3

oktober 2023

2023/2024

A+
Case Brief: Renesas Electronics and the Automotive Microcontroller Supply Chain 1. Problem Statement How can Renesas Electronics best manage disruption vulnerability and ensure resilience when unforeseen events take place in their Japanese customer’s automotive microcontroller supply chain? 2. Situation Analysis In March of 2011 a magnitude 9.0 earthquake hit off the east coast of Japan leaving Renesas Naka Fabrication facility (“fab”) with substantial damage. Naka is one of ten Ren...
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