Ottawa University

Personality - Answer a person's unique psychological makeup and how to influences the individual to respond to the environment values - Answer the ideas, beliefs, and attitudes about what is important that help guide the way you live lifestyle - Answer the totality of all attitudes, habit, tastes, economic standards psychographic segmentation - Answer enables the understanding of consumers attitudes - Answer lasting general evaluations of various thin...

Consumer Behavior - Answer the study of the processes involved when individuals or groups, select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires Exchange - Answer 2 or more organizations or people give and receive something of value, is an integral part of marketing Marketing Segmentation - Answer identifies groups of consumers who are similar to one another in one or more ways and then devises marketing strategies tha...

What is consumer behavior? - Answer The study of processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas, or experiences to satisfy needs and desires What are the steps in the consumer behavior process? - Answer Pre-purchase Purchase Post-purchase What are the different roles of a consumer? - Answer User Buyer Payer Influencer What are the role of a User? - Answer The person(s) who consumes or uses the pr...

Freudian Systems - Answer id, pleasure principle, super-ego Id - Answer the component of the self entirely oriented toward immediate gratification Pleasure Principle - Answer behavior is guided by the primary desire to maximize pleasure and avoid pain Superego - Answer the system that mediates between the id and the superego Archetypes - Answer shared memories or ideas and behavior patterns Traits - Answer our approach to personality is to focus...

Personality - Answer a person’s unique makeup and influences our perception. Freudian System - Answer ID Superego Ego ID - Answer oriented towards immediate gratification. Selfish and illogical. Primary Thinking process. Pleasure principle. Pleasurable acts without regards of consequences. SuperEgo - Answer counterweight to ID. The persons' conscience. Works to prevent the ID from seeking selfish gratification. Ego - Answer mediates between...

Types of regulation - Answer - Market forces - Self-regulation - Private regulation - Government Market regulation - Answer - In competitive markets, less need for government-imposed laws or regulations - Laissez-faire approach - government does not interfere with business Self-regulation - Answer Regulation imposed by the corporation or industry, not directly by the government or market forces - Pros: faster, cheaper and more efficient than government regulation; mo...

Forms of "for-profit" business ownership include: - Answer Sole-proprietorships, partnerships, and corporations Civil society includes: - Answer communities, non-government organizations (NGOs), charities, volunteers, philanthropy, etc. Boulding's Triangle - what does it look like and what does it depict? - Answer Triangle with three sections - B (business), S (civil society), G (government). At each vertex, there is a circle. Depicts the three segments of th...

Stakeholder - Answer Anyone with a perceived stake in an organization's business activities Stakeholder Management - Answer The way in which a business manages its responses to stakeholder needs in the way that it addresses the relationship between the two parties Shareholder Viewpoint - Answer States that a business exists to make money and share that profit out to his shareholders in the most efficient manner Stakeholder Viewpoint - Answer Anchored in the vi...

General Partnership - Answer A partnership where all partners manage the business and are jointly responsible for the partnership liabilities. Limited Partnership - Answer A partnership where at least one member is a general partner who controls manages/business, while the others liabilities lie to the extent of their investment in the business and they no part in control or management. Shareholders - Answer Owners of a corporation through the form of shares or stock. ...

Government - Answer the system by which a state or community is governed Government - Answer seeks to maximize the the wealth of its constituents’ ensuring safety and security, social equality, economic prosperity, and a decent quality of life Areas of common ground between government and business - Answer - strive to maximize profits - strive to implement best practices - seek the best professionals - operate in an increasingly transparent environment - deal with i...