The Ohio State University

Waigawa System - Answer A management system dedicated to the idea that when the corporation faces a difficult problem, all rank-related concerns are temporarily set aside so that anyone from any level of the organization can have input. 360-degree feedback - Answer A method of performance appraisal whereby employee's performance is rated by a variety of individuals, including himself or herself, a peer, a supervisor, a subordinate, and perhaps a customer or client. Affective...

heuristic - Answer -any decision "rule of thumb" or shortcut -make our lives easier -nothing "wrong" w them... but bias - Answer use (or overuse) of a heuristic leads to a poor decision -problems happen if we OVERAPPLY a heuristic to such an extent that it produces a wrong decision or poor judgement system 1 thinking - Answer our fast, automatic, intuitive and largely unconscious mode -jumps to an intuitive conclusion based on a "heuristic" (an easy ...

formally defined, values are: - Answer enduring beliefs that a given behavior or outcome is desirable or good Associative reference groups are groups that: - Answer we belong to In order to advertise to consumers in a certain reference group, the best strategy is for marketers to - Answer accurately reflects the clothing, hair styles, accessories, and general demeanor of the group members The diffusion of microwave ovens was very slow; then diffusion increased dramatic...

Which of the following terms is true of acquisition behavior? A.) Disposition represents one type of acquisition behavior. B.) Consumers tend to procrastinate in redeeming coupons and gift cards when deadlines are close. C.) Attitudes toward materialism, status, and self-concept do not play a role in acquisition behavior. D.) Acquisition behavior of one customer cannot be linked with disposition behavior of another customer. E.) Ways of obtaining goods and services include renting...

compromise effect - Answer tendency to choose the "middle" option in a choice set ; a.k.a. extremeness aversion anchor pricing - Answer when we encounter a new product (& new business) we accept the first price we see & from then on that price becomes the anchor for what we're willing to pay for that product framing effect - Answer when the choices are perceived as losses, people tend to be risk-seeking; when the choices are perceived as gains, people tend to be ...

Nonmarketing source - Answer Influence delivered from an entity outside a marketing organization, for example, friends, family, and the media Marketing Source - Answer Influence delivered from a marketing agent, for example, advertising, personal selling. Word of mouth - Answer Influence delivered verbally from one person to another person or group of people. Opinion Leader - Answer An individual who acts as an information broker between the mass media and the op...

Attitude - Answer a relatively global and enduring evaluation of an object, issue, person, or action Cognitive Function - Answer How attitudes influence our THOUGHTS Affective Function - Answer How attitudes influence our FEELINGS Conative Function - Answer How attitudes influence our BEHAVIORS Attitude accessibility - Answer how easily an attitude can be remembered Attitude confidence - Answer how strongly we hold an attitude attitude persis...

Psychological Core - Answer -Motivation, ability, and opportunity -Exposure, attention, perception, comprehension -Memory and knowledge -Attitude formation and change Consumer Behavior - Answer Reflects the totality of consumers' decisions with respect to the acquisition, consumption and disposition of goods, services, time and ideas by (human) decision-making units over time Activities involved in consumer behavior - Answer Acquiring, using, disposing Acquiring ...

Consumer Behavior - Answer Reflects the totality of consumers' decisions with respect to the acquisition, consumption and disposition of goods, services, time and ideas by (human) decision-making units over time Acquiring - Answer Deciding whether to buy, what/when/where to buy, how to pay. Ex. Leasing, trading, borrowing, gift-giving, finding, stealing Using - Answer Who, how, how much and how satisfied Disposing - Answer How/when/how much to dispose Offer...

Five Stages of Decision Making - Answer 1. Problem Recognition 2. Information Search 3. Evaluation of Alternatives 4. Purchase Decision 5. Post-purchase Extended Problem Solving - Answer Eventual purchase decision is perceived as a risk and/or highly involving/personally relevant Consumer collects extensive information -Internal and external search Careful evaluation of brand attributes -Compared on many criteria, many brands considered Might visit many different ou...