University of Memphis

Mkt 3410 sports marketing testIn what amount of time are images created in? - correct answer 1/24th of a second Thin slice - correct answer 10 seconds this is time can get an image of who you are as if we were until you for an hour This is why press can make or break you Leonard fourentte- - correct answer Heisman pose hurt him What did the Coach from Norte dame do? - correct answer Kept cursing to players cut away to commercial What is sagacity and give and example? - correct answ...

MKT 3410 Sports Marketing Personal Brand formula - correct answer (Personality+Performance+Visibility) * Trust Objectives of branding - correct answer Identification Resale Introduce new products Likability - correct answer the emotional impact you have on somebody Will make you marketable!!!!!!! Will then attract the attention of a company Enable you to be able to build a brand that will be good for you in corporate america 38% vocal + 55% visual Two things that you hav...

MKTG 3104 Exam 2Dynamics of World Trade - correct answer Global Perspective: value of world trade has doubled; products and commodities- 80% of world trade; services- 20%; trade feedback effect; countertrade US Perspective: GDP; Balance of Trade Protectionism Hinders World Trade - correct answer hinders when countries raise prices and limit supply through tariff and quota policies protectionism-> tariffs/quotas-> increase prices/limit supply-> decrease world trade Marketing ...

MKTG 3410 - Exam 3 MCvalue proposition - correct answer a short, clear, and simple statement of how and on what dimensions a product concept will deliver value to target market end-users product differentiation - correct answer the act of setting your product apart from competitors in ways that are meaningful to your target market differentiation attributes - correct answer 1. price 2. form 3. features 4. performance quality 5. conformance quality 6. durability 7. reliability 8. r...

MKTG 3410- CH 5-8Adaptive Selling / Why is it important for Sales Success? - correct answer Changing sale behavior according to the selling situation; illustrated by customized presentation; emphasizes the importance of satisfying customer needs; being adaptable: increases buyer trust and commitment and results in higher sales performance Differences between standard memorized presentations and customized presentations? - correct answer SMP: are completely memorized sales talks. they provide ...

MKTG 3410 Chapter 15Facebook Banner Ads - correct answer Appear on the side of page with related profiles. Company Pages - correct answer official profiles of companies Social Advertising - correct answer Allows friends of friends that liked ads Facebook for Websites - correct answer Link facebook account Search engine Optimization (SEO) - correct answer modifying website to increase organic listings Search Engine Marketing (SEM) - correct answer purchasing paid listing. Imprer...

MKTG 3410, Exam 3Characteristics of a strong salesperson - correct answer visual aids, samples, testimonials, demonstrations, humor Describe verbal tools used to strengthen sales persons presentation - correct answer word pictures, stories, humor...use a prop, make sure your story has a purpose, How is humor used in a salesperson's presentation - correct answer it puts everyone at ease. know your audience testimonial - correct answer statements written by satisfied users of product ...

MKTG 3410-Build Buyer/Seller RelationsEthics vs. Morals - correct answer Ethics: Trade Secrets - correct answer Information owned by the company by which the company gains a competitive advantage poaching - correct answer unethical practice of stealing potential customers from other salespeople Backdoor selling - correct answer Salespeople ignore the purchasing agent's policy and contact people directly involved in the purchasing decision Deception - correct answer Bribes - corr...

Mktg3410 FinalBrand Name - correct answer The name of a product used to identify the product quickly, often through the use of a logo. Headline - correct answer Main title of the story;grabs reader's attention and gives and idea of what the story is about Key Visual - correct answer Normal storyboard show Body Copy - correct answer The main text portion of an ad. Tagline - correct answer slogan for which the company is known Visual Impact - correct answer the ways in which the ov...

MRKT 3410 Chp 6Which of the following best defines the term sales call? - correct answer It is an in-person meeting between a salesperson or sales team and one or more buyers to discuss business A telemarketing start-up uses informative videos created with computer graphics to demonstrate its products to prospects. Since the company is a start-up, its sales team is relatively inexperienced. As a result, the salespeople use scripted sales calls to introduce their company or to demonstrate a pr...