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BADM 7200 LECTURE SLIDES STUDY GUIDE 2025
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32

April 2026

2025/2026

A+
Why New Products Fail? • External environment • Internal environment • Consumer Why Study New Products? • Big business - Billions of dollars annually on technical development alone • Critical for future growth Initiating Factors of New Products • Financial goals/Sales and market share growth • Competition • Product lifecycle • Technology • Globalization • Regulations • Demographic and lifestyle changes Innovation is Important • PDMA bes...
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