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APPROVED ECONOMICS 522 MARKET RESEARCH ASSIGNMENT WITH ANSWERS
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---4June 20252024/2025A+
- MARKET RESEARCH ASSIGNMENT 
Group Member Name: (Group No-4) 
 Ritu Sarda- 220791 
 Shubhi Garg-220704 
 Vaijanti S Haldankar- 220782 
 Himanshu Gang-220728 
 Anjali Jhanwar- 220741 
SHIVA TOURIST DHABA: MANAGING CUSTOMER LOYALTY 
Research: Conjoint Discriminant Analysis 
1. In this study, what was the primary objective of the marketing research team? 
The primary objective of this study is to identify on which metric variable, the categoric 
variable “LOYALTY”, is dependent on...
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