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Effects of Visual and Aural Communication of Categorical Response Options on Answers to Survey Questions
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---34augustus 20242024/2025A+
- . Data and Methods 
We address our hypotheses through analysis of four different experiments, each involving 
between one and six survey items. Each experiment addresses a number of our hypotheses, 
though no one experiment addresses all hypotheses. Some hypotheses are addressed by 
comparing experiments or comparing items. 
The experiments formed part of a larger study in which around 1,800 respondents to the 
Omnibus Survey of the UK National Centre for Social Research were randomly allo...
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Tentamen (uitwerkingen)
Effects of visual and aural communication of categorical response options on answers to survey questions
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---35augustus 20242024/2025A+
- Dykema (2005) reports that between 1% and 20% of respondents “seek clarification” of a question. The 
category “seek clarification” includes asking for the question to be repeated along with other forms of clarifying 
requests, such as querying the meaning of a particular word. It is likely that only a minority of occurences of 
seeking clarification consist of asking for the question to be repeated. Similarly, Uhrig and Sala (2011) report 
that respondents “express uncertainty”...
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