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Effects of Visual and Aural Communication  of Categorical Response Options on  Answers to Survey Questions
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    Effects of Visual and Aural Communication of Categorical Response Options on Answers to Survey Questions

  • . Data and Methods We address our hypotheses through analysis of four different experiments, each involving between one and six survey items. Each experiment addresses a number of our hypotheses, though no one experiment addresses all hypotheses. Some hypotheses are addressed by comparing experiments or comparing items. The experiments formed part of a larger study in which around 1,800 respondents to the Omnibus Survey of the UK National Centre for Social Research were randomly allo...
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Effects of visual and aural communication of  categorical response options on answers to survey  questions
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    Effects of visual and aural communication of categorical response options on answers to survey questions

  • Dykema (2005) reports that between 1% and 20% of respondents “seek clarification” of a question. The category “seek clarification” includes asking for the question to be repeated along with other forms of clarifying requests, such as querying the meaning of a particular word. It is likely that only a minority of occurences of seeking clarification consist of asking for the question to be repeated. Similarly, Uhrig and Sala (2011) report that respondents “express uncertainty”...
  • TIFFACADEMICS
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