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Exam (elaborations)
Exam (elaborations) Gmar7091
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---7July 20242023/2024A+
- 2 Work–life balance is when an individual is able to 
understand the importance of setting boundaries 
such as not working for more than 40 hours 
each week. Health/wellbeing means factoring 
in time away from work, to renew energy and 
gain a different perspective on possible future 
developments of a business. 
3 D – Innovation 
4 An entrepreneur needs several different but linked 
characteristics if they are to be successful. For 
example, they might have a totally original idea 
which sh...
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Exam (elaborations)
Exam (elaborations) Gmar7091
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---7July 20242023/2024A+
- Abstract. * e aim of this article is to present the evolution of consumer behavior which 
has occurred for the last few decades. * is process has proceeded by a series of changes 
in standards of living, which have changed as a result of general development and 
increasing social awareness stemming from increasing (available) knowledge of this 
problem. Since consumer behavior and its uniqueness refl ect changes which have occurred over the years, it is of particular importance not only because ...
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Exam (elaborations)
Exam (elaborations) Gmar7091
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---4July 20242023/2024A+
- 1. What are the features of international marketing? 10 M 
2. Explain the importance of international marketing. 10 M 
3. Why does the need for international marketing arise? Explain in brief. 10 M 
4. What are the advantages and disadvantages of international marketing? 10 M 
5. Differentiate Domestic marketing VS international marketing. 10 M 
6. Discuss the challenges faced by international sellers. 10 M 
7. How can cultural environment affect the international marketing environment? 10 M 
8....
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Exam (elaborations)
Exam (elaborations) Gmar7091
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---10July 20242023/2024A+
- One of the product categories in which global competition has been easy to track in 
U.S.is automotive sales. The increasing intensity of competition in global markets 
is a challenge facing companies at all stages of involvement in international 
markets. As markets open up, and become more integrated, the pace of change 
accelerates, technology shrinks distances between markets and reduces the scale 
advantages of large firms, new sources of competition emerge, and competitive 
pressures mount...
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Exam (elaborations)
Exam (elaborations) Gmar7091
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---39July 20242023/2024A+
- The study of consumers helps firms and organizations improve their marketing 
strategies by understanding issues such as how 
 The psychology of how consumers think, feel, reason, and select between 
different alternatives (e.g., brands, products); 
 The psychology of how the consumer is influenced by his or her 
environment (e.g., culture, family, signs, media); 
 The behavior of consumers while shopping or making other marketing 
decisions; 
 Limitations in consumer knowledge or in...
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Exam (elaborations)
Exam (elaborations) Gmar7091
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---277July 20242023/2024A+
- UNIT LESSON TITLE PAGE NO. 
I 
1.1 Introduction to International Marketing 4 
1.2 
Transition From Domestic to International 
Marketing 
10 
1.3 International Market Entry Strategy 38 
II 
2.1 International Marketing Environment 70 
2.2 Geographical and Demographic Environment of 
International Marketing. 
87 
2.3 Economic and Socio-Cultural Environment. 97 
2.4 
Political and Legal Environment Along with 
the Impact of Environment on International 
Marketing Decisions. 
119 
III 
3.1 Product De...
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Exam (elaborations)
Exam (elaborations) Gmar7091
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---13July 20242023/2024A+
- The Questions and Answers contained in this document 
have been prepared by the faculty of the Institute from 
the sources believed to be reliable. Neither the Institute 
nor the faculty gives any guarantee with respect to 
completeness or accuracy of the contents contained in the 
document and shall in no event be liable for any errors, 
omissions or damages arising out of use of the matter 
contained in the document. The Institute and the faculty 
specifically disclaim any implied warranty as ...
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Exam (elaborations)
Exam (elaborations) Gmar7091
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---5July 20242023/2024A+
- Abstract: The main aim of this research paper is to study the broad concept of global marketing. This 
paper will also focus on what can and cannot be classified into global marketing and the importance of 
it. Apart from all these topics, the factors that affect the marketing activities at the global level are also 
explained. 
This paper will show that the marketing done at a global level has a lot more dimensions as compared to domestic 
marketing. A lot more factors have to considered as the...
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leonardkinyua
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Exam (elaborations)
Exam (elaborations) Gmar7091
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---7July 20242023/2024A+
- Response 1: Low-level response – 0 marks 
awarded 
A business person. 
Response 2: Mid-level response – 1 mark 
awarded 
A person who sets up a business to make money. 
Response 3: High-level response – 3 marks 
awarded 
A risk taker who sets up a business or businesses with 
the aim of making large amounts of profit. 
Assessment comment 
Response 1 
The candidate has stated that an entrepreneur is a 
business person. This is not specific and does not 
demonstrate an understanding of the k...
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Class notes
Class notes Gmar7091
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---124July 20242023/2024
- Living things are things which have got life. 
Or 
 Living things are things which carry out life processes e.g. respiration, excretion and 
respiration. 
 Living things are also called animates. 
 Non-living things are also called inanimate 
Characteristics of living things 
1. They reproduce 
2. hey grow 
3. They respire 
4. They excrete 
5. They move (locomote) 
6. They have cells 
7. They respond to stimuli (They are sensitive) 
8. They feed 
A cell is a smallest functional unit...
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