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MAR3032 EXAM 2 REVIEW TEST NOTES QUESTIONS AND ANSWERS.
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---3mei 20262025/2026A+
- MAR3032 EXAM 2 REVIEW TEST NOTES QUESTIONS AND ANSWERS 
List and define the 4 I's of Services. - CORRECT ANSWERInconsistency - services differ and are not 
uniformly performed 
Inseparability - consumers can't separate the service from the deliverer of the service 
intangibility - services aren't physical, so they become harder for consumers to evaluate 
inventory - *idle production capacity* happens when a service provider is available but there is no 
demand for that service.
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