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Exam (elaborations)
MKT 365 EXAM 2 REVIEW GUIDE (CHAPTER 9) EXAM QUESTIONS AND ANSWERS.
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---2April 20262025/2026A+
- MKT 365 EXAM 2 REVIEW GUIDE (CHAPTER 9) EXAM QUESTIONS AND 
ANSWERS 
self concept - CORRECT ANSWERthe beliefs a person holds about his or her own attributes and how 
he or she evaluates these qualities - ideal self - actual self - avoidance self
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STANGRADES
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Exam (elaborations)
MKT 365 REPLACEMENT EXAM MCLELLAND(100% ANSWERED.)
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---10January 20252024/2025A+
- Consumer Value - ANSWERSthe difference between all the benefits derived from a total product and all the costs of acquiring those benefits 
 
Consumer Value Framkework - ANSWERSrepresents consumer behavior theory, illustrating factors that shape consumption-related behaviors and ultimately determine the value associated with consumption. 
 
Internal influences: Consumer Pshycology - ANSWERSLearning 
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Perception 
Implicit Memory 
Intuition 
Information Processing 
Categorization 
Memor...
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