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UNT MKTG 3650 EXAM 2 - Strutton requires marketers to make current bets about future human behaviors human behavior difficult to predict because everybody thinks they are rational who wins marketing competitions? marketers that have superior knowledge thr
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---19april 20262025/2026A+
- UNT MKTG 3650 EXAM 2 - Strutton 
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why marketing research is important successful marketing requires marketers to make current 
bets about future human behaviors 
human behavior difficult to predict because everybody thinks they are rational 
who wins marketing competitions? marketers that have superior knowledge 
three sets of knowledge 
- know yourself 
- know your enemy 
- know your terrain 
focus groups 
entails small groups of people that are deliberately-selected (to represe...
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