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I am a Dutch student at Tilburg University following the Msc Marketing Management and before that I completed the pre-master in Marketing Management as well as a Bachelor in Tourism Management. I would like to make other students happy by sharing my summaries and essays

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Strategic Marketing Management Summary

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This is a summary of all lectures including class notes for strategic marketing. For instance it covers the following topics discussed in class: game theory, decision making, biases in marketing, innovation, incremental and radical innovations, adoption, pricing strategies, price elasticity, sustainability in marketing, CSR, and Customer Experience.

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  • Summary
  •  • 73 pages • 
  • by RafaelHoutepen • 
  • uploaded  2024
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Intro. to Research in Marketing Package deal: Summary R assignment codes

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This package deal includes all lectures with notes and screenshots including an practice exam. Furthermore, the package also contain the R codes for the assignments for the statistical analyses of: - ANOVA - Linear Regression - Logistic Regression - Cluster Analysis - Factor Analysis

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  • Package deal
  •  • 2 items • 
  • by RafaelHoutepen • 
  • uploaded  2024
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Intro. To Research in Marketing Spring R Codes Assignments

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This document includes all the necessary codes to pass the assignments for R for the course Introduction to Research in Marketing. Each week the assignments differ in different versions, however only small indicated changes need to be made in the coding in the first few steps to cover the different versions of the assignment or only a different number needs to be read from the output.

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  •  Package deal
  • Summary
  •  • 15 pages • 
  • by RafaelHoutepen • 
  • uploaded  2024
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Intro. To Research in Marketing Spring Summary

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This summary of Introduction to Research in Marketing includes all lectures with notes as well as a practice exam at the end of all the notes and lectures. - lecture 1: exploratory data analysis, sampling, framework errors - lecture 2: ANOVA - lecture 3 & 4: Linear Regression - lecture 5: Logistic Regression - lecture 6: Factor Analysis - lecture 7: Cluster Analysis - Practice Exam, including answers

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  •  Package deal
  • Summary
  •  • 73 pages • 
  • by RafaelHoutepen • 
  • uploaded  2024
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Business Research Techniques Summary for Endterm

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This summary contains all info necessary to study for the endterm of the course Business Research Techniques for the Pre-master marketing management at Tilburg University. This summary is based on all the lectures, online learning modules, and knowledge clips given during the course.

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  • Summary
  •  • 54 pages • 
  • by RafaelHoutepen • 
  • uploaded  2024
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Marketing for Pre-master Midterms entire book chapter 1 - 14

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This package contain an entire summary of the book that needs to be known for both the midterms given for the Pre-Master Marketing Management at Tilburg University.

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  • Package deal
  •  • 2 items • 
  • by RafaelHoutepen • 
  • uploaded  2024
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Research Proposal Academic Competences Marketing

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This research proposal has been written for the course Academic Competences Marketing in which the subject was social/digital marketing. The proposal has a focus on the difference in using a micro influencer marketing strategy vs using a macro influencer on the brand attitudes with several moderators affecting this main-effect between the Independent Variable and Dependent Variable.

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  • Essay
  •  • 15 pages • 
  • by RafaelHoutepen • 
  • uploaded  2024
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InfoSkills Test Summary

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This is a summary for the InfoSkills test which is mandatory to pass when following the course Academic Competences at Tilburg University for the Pre-master Marketing Management.

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  • Summary
  •  • 10 pages • 
  • by RafaelHoutepen • 
  • uploaded  2024
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Summary of all knowledge clips and lectures for Marketing for Pre-master Endterm

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This is everything you need to know for the endterm test for the course Marketing for Pre-master at Tilburg University pre-master marketing management. This summary includes all details and info from all the knowledge clips given.

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  • Summary
  •  • 120 pages • 
  • by RafaelHoutepen • 
  • uploaded  2024
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Marketing for Pre-master Summary Midterm 2 Chapter 7 to 14

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A summary of the book Hoyer/MacInnis/Pieters' Consumer Behavior, 8th Edition which is required to study for the course Marketing for pre-master when following the pre master Marketing Management at Tilburg University. The chapters 7 until 14 are summarised which are required to know for the second mid term of the course.

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  •  Book & Paket-Deal
  • Summary
  •  • 30 pages • 
  • by RafaelHoutepen • 
  • uploaded  2024
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