Robineline

Member since 4 year

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Last item sold: 6 months ago

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Robineline

On this page, you find all documents, package deals, and flashcards offered by seller RobinEline.

10 Documents
0 Flashcards
2 Package deal

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13 Reviews received

6 months ago • meikevanderwel
Summary of obligatory literature and lecture slides - Theories of EMCI
1 year ago • yanaspotar
Marketing Management - articles and slides summary
2 year ago • gennerinosuriprofs
Summary of all obligatory literature for the Cultural Entrepreneurship and Innovation course
2 year ago • jettekerkhoff
Summary of all obligatory literature for the Cultural Entrepreneurship and Innovation course
2 year ago • chirineharrabi
Summary of all obligatory literature for the Cultural Entrepreneurship and Innovation course

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Strategy and organization - summary

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$10.15

2x sold

The document is structured per lecture week and consists out of a summary of each article in the respecive week together with a summary of the slides used in that respective weerk

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Package deal
Summary
• 49 pages •
by RobinEline •
uploaded 2021

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Marketing Management - articles and slides summary

(4)

$10.15

19x sold

Table of contents: Marketing management as a business process Key article take-aways On consumer beliefs about quality and taste – Spiller and Belogova (2016) What makes it green? The role of centrality of green attributes in evaluations of the greenness of products – Gershoff and Frels (2015) Are multi-channel customers really more valuable? The moderating role of product category characteristics – Kushwaha and Shankar (2013) The impact of different touchpoints on brand c...

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