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__mike

On this page, you find all documents, package deals, and flashcards offered by seller __mike.

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Marketing Channel Management - short and easy

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$7.16
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All points in the summary are written to the core of the material. Easy to deal with and faster to learn than all of the 40+ paged summaries.

i x
  • Summary
  •  • 14 pages • 
  • by __mike • 
  • uploaded  2021
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Short and easy summary of the Brand Management theory

(2)
$7.16
5x  sold

All points in the summary are written to the core of the material. Easy to deal with and faster to learn than all of the 70+ summaries.

i x
  • Summary
  •  • 17 pages • 
  • by __mike • 
  • uploaded  2021
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i x

Concept Code - how to create meaningful concepts - Gaby Crucq, Sanne Knitel

(18)
$7.16
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Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as this determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to 'think conceptually', it is also important to 'do conceptually'; a concept must be executable (doable). 'In order to attract and bind your consumer, your concept becomes ...

i x
  •  Book
  • Summary
  •  • 22 pages • 
  • by __mike • 
  • uploaded  2018
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