Ibstudents

I wrote a summary of the book Principles of Marketing for a Digital Age. I included every chapter and also added the tables, pictures and figures that were included in the book. It is a summary with the most important but still very detailed information that was given in this book. If you are hesitating to buy the book, it is a very good idea to check this summary first to allow you grasp all the information needed without investing the time required to read the whole book.