Kimtewoerd96

37x sold

Summary of all the articles of the Marketing & Innovation course (Radboud University - 2018/2019) The following articles are included: Tripsas (1997), Hillebrand et al (2010), Workman (1993), Evanschnitzky (2012), Van Kleef (2005), Hauser (1993), Bitner et al (2008), Füller (2011), Lilien (2002), Gatzweiler et al (2017), Schweitzer & van Hende (2017), Schmidt & Calantone (2002), Berends et al (2013), Guiltinan (1999), Lee & O'Connor (2013), Golder & Tellis (1993), Sorescu et al (2003), Plouffe...

Summary
• 67 pages •
by Kimtewoerd96 •
uploaded 2018

i x

Radboud Universiteit Nijmegen • Marketing & Innovation

Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 + 17 | 7th edition

(8)

77x sold

Summary of the book 'Consumer Behavior' of Hoyer, Macinnes and Pieters (7th edition), used for the course Consumer Behavior 2018/2019 (Radboud University). Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 17 are included.

Book
Summary
• 48 pages •
by Kimtewoerd96 •
uploaded 2018

i x

Summary Consumer Behavior Articles (2018/2019)

(1)

21x sold

Summary of all the articles of the Consumer Behavior course (2018/2019). The following articles are included: Brinol et al (2015), Fransen et al (2015), MacInnis et al (1991), Hung et al (2017), Cacioppo et al (2018), Garnett et al (2014), Evans (2008), Evans and Stanovic (2013), Thaler and Sunstein (2008), Benartzi et al (2017) and Velema et al (2018).

Summary
• 32 pages •
by Kimtewoerd96 •
uploaded 2018

i x

Radboud Universiteit Nijmegen • Consumer behavior

Summary Marketing Performance Articles - 2018/2019

(3)

22x sold

Summary of all the articles of the marketing performance course 2018/2019. The following articles are included: Katsikeas et al. (2016), Homburg & Pflesser (2000), Kirca et al. (2005), Maignan & Ferrell (2004), Hillebrand et al. (2015), Rust (2004), Leroi-Werelds et al. (2014), Kumar (2018), Bart et al (2005), Palmatier et al (2006), Homburg et al. (2015), Haumann et al (2014), Homburg et al (2012), Verhoef & Leeflang (2009) and Hanssens & Pauwels (2016).

Summary
• 57 pages •
by Kimtewoerd96 •
uploaded 2018

i x

Radboud Universiteit Nijmegen • Marketing Performance

Summary - Case Study Research (Robert K. Yin)

(3)

$4.16

46x sold

Samenvatting van het boek Case Study Research (Robert K. Yin) voor het vak Kwalitatieve Onderzoeksmethodologie van de Radboud Universiteit. Alle zes hoofdstukken zijn samengevat.