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Communication Scan block 2.3 Study Notes made with GoodNotes

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This PDF contains all notes for the 2.3 exam. This includes all five subjects: - Internal Communication - Organisational Theory - Politics - Economics - Research They are handwritten,creatively/colourful visualised and easy to study! Enjoy!

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  • College aantekeningen
  •  • 64 pagina's • 
  • door marieluisabade • 
  • geupload  2022
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Communication Theory (Campaigning and Advertising etc.), Exam Preparation

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A summary of the chapters of the book and the PowerPoints of the course. Covers among other things: - Integrated marketing communications - Message strategies & Creative Concept - Marketing Communication Objectives - Budgeting - Advertising General & Offline - Online Communications - Direct Marketing - Public Relations - Sponsorship - Media Planning - Pre-Testing - Campaign evaluation research - Ethics and GDPR Handwritten on the iPad using GoodNotes. Including visualisations...

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  •  Boek
  • College aantekeningen
  •  • 44 pagina's • 
  • door marieluisabade • 
  • geupload  2022
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