Mgaroelofs On this page, you find all documents, package deals, and flashcards offered by seller mgaroelofs. 4 Documents 0 Flashcards 0 Package deal Community 10 Followers 1 Following 1 Reviews received 0 0 1 0 0 6 year ago • nkeja Summary Business Ethics 4 items Everything Documents Flashcards Package deal Best sold Newest Rating Summary Marketing Channel Management Papers (0) $8.96 0x sold Extensive summary of the mandatory papers for Marketing Channel Management. Included are the following papers: 
 
1. Retailer power in the grocery industry 
2. Do you really want to be an ebay? 
3. How to win in an omnichannel world 
4. The power of trust in manufacturer-retailer relationships 
5. The dark side of close relationships 
6. Manufacturer and retailer strategies to impact store brand share: global integration, local adaption, and worldwide learning 
7. Sales promotion 
8. Changing th... i x Summary • 49 pages • by mgaroelofs • uploaded 2021 Quick View i x Tilburg University • Marketing Channel Management Summary Marketing Channel Management Lectures/Webclips and Tutorials (0) $7.16 0x sold An extensive summary of the lecturer/webclips and tutorials of Marketing Channel Management. i x Summary • 54 pages • by mgaroelofs • uploaded 2021 Quick View i x Tilburg University • Marketing Channel Management Summary Brand Management papers 2021 (0) $10.15 1x sold Extensive summary of the mandatory papers for Brand Management 2021. Included are the following papers: 
 
1. Conceptualizing, measuring, and managing customer-based brand equity 
2. Consumer research insights on brands and branding: a jcr curation 
3. Working consumers: co-creation of brand identity, consumer identity and brand community identity 
4. The importance of brand heritage as a key performance driver in marketing management 
5. The interplay of innovation, brand, and marketing mix var... i x Summary • 113 pages • by mgaroelofs • uploaded 2021 Quick View i x Tilburg University • Brand Management Summary Brand Management Lectures (0) $7.76 0x sold Extensive summary of the Brand Management lectures given by prof. dr. Henk Roest, including the exam preparation lecture. i x Summary • 69 pages • by mgaroelofs • uploaded 2021 Quick View i x Tilburg University • Brand Management
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