Mirtheju

This document contains all lecture slides from Customer & Marketing Analytics (Master Marketing, VU Amsterdam), combined with detailed notes from the lecturer’s explanations and worked-out answers to the exercises discussed during class. It’s basically a full written version of the lectures, not just the slides, but also the extra comments, clarifications, and examples that were explained during the sessions and are often crucial for understanding the material and preparing for the exam.

This document is a complete transcript of the SPSS instruction videos for Customer & Marketing Analytics (Master Marketing, VU Amsterdam). The videos explain how to complete the individual assignments, and this transcript turns them into a clear written step-by-step guide. I used these steps for the assignments and received a 10 for this component. Besides helping with the assignments, the material in these videos is also highly relevant for the exam, especially when it comes to understanding...

I wrote this summary after attending every lecture of Customer & Marketing Analytics in the Master Marketing at VU Amsterdam. I made sure to include not only the slides, but also all the extra explanations, examples, and remarks from the lecture. I personally used this summary to study and passed the course with an 8.5. For our exam, everything in this document was enough to prepare well, and I hope it can help other students feel more confident too. My goal was to make this course finally...