Nienkev2003

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Nienkev2003

On this page, you find all documents, package deals, and flashcards offered by seller nienkev2003.

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Complete summary Marketing Research Methods 25/26

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$10.65

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An extensive summary of all the subjects covered in the lectures, accompanied with examples of SPSS output and how to interpret the output. Principal component analysis, exploratory factor analysis, reliability analysis, anova, ancova, regession (bivariate, multiple, binary, logit), moderation, mediation, cluster analysis

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Summary
• 47 pages •
by nienkev2003 •
uploaded 2025

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Rijksuniversiteit Groningen • Marketing Reseach Methods

Complete summary of Digital Business and Transformation 2023/2024 including the book, lectures, and articles

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$8.98

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Complete summary of Digital Business and Transformation 2023/2024 including the book, lectures, and articles. It is divided in seven weeks and it contains the material discussed in that specific week. Rogers, D.L. (2016). The Digital Transformation Playbook: Rethink Your Business for the Digital Age. New York: Columbia Business School Publishing. The mandatory articles and the lectures.

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Book
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• 22 pages •
by nienkev2003 •
uploaded 2024

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