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Robineline

Op deze pagina vind je alle documenten, voordeelbundels en oefenvragen die worden aangeboden door verkoper RobinEline.

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Strategy and organization - summary

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$10.15
2x  verkocht

The document is structured per lecture week and consists out of a summary of each article in the respecive week together with a summary of the slides used in that respective weerk

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  •  Voordeelbundel
  • Samenvatting
  •  • 49 pagina's • 
  • door RobinEline • 
  • geupload  2021
Snel bekijken
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Marketing Management - articles and slides summary

(4)
$10.15
19x  verkocht

Table of contents: Marketing management as a business process Key article take-aways On consumer beliefs about quality and taste – Spiller and Belogova (2016) What makes it green? The role of centrality of green attributes in evaluations of the greenness of products – Gershoff and Frels (2015) Are multi-channel customers really more valuable? The moderating role of product category characteristics – Kushwaha and Shankar (2013) The impact of different touchpoints on brand c...

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  • Samenvatting
  •  • 40 pagina's • 
  • door RobinEline • 
  • geupload  2021
Snel bekijken
i x