Sterrehermans

Including 16 of the 20 articles for the exam: 1. JONES, V. K. (2018). Voice-activated change: Marketing in the age of artificial intelligence and virtual assistants. Journal of Brand Strategy, 7(3), 233–245. 2. KUMAR, V., RAJAN, B., VENKATESAN, & LECINSKI, J. (2019). Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing. California Management Review, 61(4), 135–155. 3. SALIMEN, J., YOGANATHAN, V., CORPORAN, J., JANSEN, B. J., & JUNG, S.-G. (2019). Machin...

Integrated marketing communication (IMC) presentation Consists of 85 slides

ISM presentation including all chapters for the exam (1,3,4,5,7,8,9,13) The powerpoint presentation consists of 69 slides.

Complete summary including all the chapters for the ISM exam ( 1, 3, 4, 5, 7, 8, 9, 13) Based on the book: Selling and Sales management 10th edition, David Jobber & Geoff Lancaster

Integrated Marketing Communications summary Includes chapter 1-18 Each chapter is summarized in approximately 2-4 pages.