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Sydneystraver

Op deze pagina vind je alle documenten, voordeelbundels en oefenvragen die worden aangeboden door verkoper sydneystraver.

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MSc Strategic Management | MBS & BSS

(3)
$5.36
105x  verkocht

Summary of all the academic articles for MBS and BSS.

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  • Voordeelbundel
  •  • 2 items • 
  • door sydneystraver • 
  • geupload  2019
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Business Strategy Skills - Article Summary

(10)
$4.58
6x  verkocht

Summaries of all the articles required to answer the cases of all sessions.

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  •  Voordeelbundel
  • Samenvatting
  •  • 31 pagina's • 
  • door sydneystraver • 
  • geupload  2019
Snel bekijken
i x

Managing Business Strategically - Articles Summary

(19)
$4.58
38x  verkocht

Summary of the following articles: (Session 1) 1. Teece, D.J. 2010. Business models, business strategy and innovation. Long Range Planning, 43(2-3): 172-194. 2. Rietveld, J. 2018. Creating and capturing value from freemium business models: A demand‐side perspective. Strategic Entrepreneurship Journal, 12(2): 171-193. 3. Casadesus-Masanell, R., & Ricart, J.E. 2011. How to design a winning business model. Harvard Business Review, 89(1-2): 100-107. (Session 2) 1. Eisenhardt, K., & Martin, J.A....

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  •  Voordeelbundel
  • Samenvatting
  •  • 38 pagina's • 
  • door sydneystraver • 
  • geupload  2019
Snel bekijken
i x

Marketing in Emerging Economies

(0)
$10.74
12x  verkocht

Lectures as well as all articles summarised!

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  • Voordeelbundel
  •  • 2 items • 
  • door sydneystraver • 
  • geupload  2019
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Marketing in Emerging Economies | Lecture Summary

(1)
$7.16
8x  verkocht

Lecture summary for marketing in emerging economies!

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  •  Voordeelbundel
  • Samenvatting
  •  • 48 pagina's • 
  • door sydneystraver • 
  • geupload  2019
Snel bekijken
i x

Digital Marketing and Metrics: Lecture Summary

(1)
$8.35
2x  verkocht

A complete summary of the lectures of digital marketing and metrics, including concise notes of additional comments that are not covered on the slides! All lectures were attended and thus possible exam questions are discussed in detail.

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  • Samenvatting
  •  • 66 pagina's • 
  • door sydneystraver • 
  • geupload  2019
Snel bekijken
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Digital Marketing & Metrics | Literature Summary

(2)
$8.35
5x  verkocht

A summary for the literature of Digital Marketing & Metrics, including all the articles we need to know for the exam (as confirmed by the teacher): - Lemon & Verhoef (2016) - Ailawadi & Farris (2017) - Naik & Peters (2009) - Bucklin et al. (2009) p. 175-190 - Rutz & Bucklin (2012) - Li et al. (2016) - Babic et al. (2016) - Hewett et al. (2016) - Schwiedel & Moe (2014) - Akpinar & Berger (2017) - Tucker (2015) - Dinner et al. (2014)

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  • Samenvatting
  •  • 31 pagina's • 
  • door sydneystraver • 
  • geupload  2019
Snel bekijken
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Marketing in Emerging Economies | Article Summary

(1)
$6.03
12x  verkocht

All the literature we need to know for the marketing in emerging economies course! Summary of the articles of: - Westjohn and Magnusson (2017) - Zhou et al. (2010) - Zarantonello et al. (2013) - Kumar et al. (2015) - Sheth (2011) - Chattopadhyay et al. (2012): Introductory Chapter, Chapter 1, Chapter 2, and Chapter 9

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  •  Voordeelbundel
  • Samenvatting
  •  • 25 pagina's • 
  • door sydneystraver • 
  • geupload  2019
Snel bekijken
i x