Examining the role of TikTok in shaping sustainable consumer behavior of MRes
Sustainability and Management students at the University of Lancashire.
Name
Institution
Professor
Date
, 2
Table of Contents
CHAPTER 1: INTRODUCTION..................................................................................................................3
1.1 Introduction.................................................................................................................................3
1.2 Background..................................................................................................................................4
1.2.1 Social Media and Consumer Behaviour.................................................................................4
1.2.2 Sustainability Narratives and TikTok......................................................................................4
1.2.3 Research Gap........................................................................................................................5
1.3 Research Aim...............................................................................................................................6
1.4 Research Questions......................................................................................................................6
1.5 Significance of the Study..............................................................................................................6
1.6 Structure of the Dissertation........................................................................................................8
References...........................................................................................................................................10
Sustainability and Management students at the University of Lancashire.
Name
Institution
Professor
Date
, 2
Table of Contents
CHAPTER 1: INTRODUCTION..................................................................................................................3
1.1 Introduction.................................................................................................................................3
1.2 Background..................................................................................................................................4
1.2.1 Social Media and Consumer Behaviour.................................................................................4
1.2.2 Sustainability Narratives and TikTok......................................................................................4
1.2.3 Research Gap........................................................................................................................5
1.3 Research Aim...............................................................................................................................6
1.4 Research Questions......................................................................................................................6
1.5 Significance of the Study..............................................................................................................6
1.6 Structure of the Dissertation........................................................................................................8
References...........................................................................................................................................10
