Class notes BZ61013 (strategic management)

Unit 9 - Global and International Business

Nature of Doing Business Globally – Key Points

 Global Strategy: Understand international competitors, markets, suppliers, and customers

 Adaptation: Align strategies with economic, cultural, and political differences across
countries

 Market Dynamics: Analyze global trends, consumer behavior, and regulatory environments

Strategic Goals

 Product Competitiveness: Ensure offerings meet global standards and local preferences

 Cost Efficiency: Operate efficiently across borders to maintain price competitiveness

 Growth Focus: Use international expansion to boost revenue and shareholder value

Globalization – Key Concepts

 Conducts business worldwide

 Focuses on global profitability, not just local gains

 Views the world as one big marketplace

Global Strategy – Core Elements

 Design, produce, and market for international needs

 Integrate competitive actions across countries

 Leverage economies of scale & global supply chains

Examples

 Companies like Shopee, Lazada, Netflix use tech for instant global transactions and info-
sharing

Why It Matters

 Staying local = risk of getting outcompeted

 Global firms can use tech + innovation to dominate markets

Multinational Firms – Key Points

 Operate across national borders

 Face complex variables:

o Social, cultural, demographic

o Environmental, political, legal

o Technological, competitive

Strategic Complexity

 Similar process to domestic firms but with more moving parts