Strategisch Management &
Marketing
1
, Inhoud
SWOT-analyse........................................................................................................................................3
Confrontatiematrix.................................................................................................................................3
Het vier krachtenmodel van Osterwalder...............................................................................................3
Strategiemodellen..................................................................................................................................5
Porters generieke concurrentiestrategieën........................................................................................5
Treacy en Wiersema’s waardestrategieën..........................................................................................5
Het Ansoff-model...............................................................................................................................6
Blue Ocean Strategy...........................................................................................................................6
Segmentatie van bepaalde markten.......................................................................................................7
Business to Customer (B2C)................................................................................................................7
Business to Business (B2B).................................................................................................................7
Keuze van de doelgroep.........................................................................................................................8
Doelmarkten selecteren.....................................................................................................................8
Marketingmix.......................................................................................................................................10
Duurzame marketing............................................................................................................................11
2
Marketing
1
, Inhoud
SWOT-analyse........................................................................................................................................3
Confrontatiematrix.................................................................................................................................3
Het vier krachtenmodel van Osterwalder...............................................................................................3
Strategiemodellen..................................................................................................................................5
Porters generieke concurrentiestrategieën........................................................................................5
Treacy en Wiersema’s waardestrategieën..........................................................................................5
Het Ansoff-model...............................................................................................................................6
Blue Ocean Strategy...........................................................................................................................6
Segmentatie van bepaalde markten.......................................................................................................7
Business to Customer (B2C)................................................................................................................7
Business to Business (B2B).................................................................................................................7
Keuze van de doelgroep.........................................................................................................................8
Doelmarkten selecteren.....................................................................................................................8
Marketingmix.......................................................................................................................................10
Duurzame marketing............................................................................................................................11
2
