Ondernemingspla
n
,Inhoud
1. De ondernemer.............................................................................................................................4
1.1. Persoonlijke gegevens......................................................................................................................... 4
1.2. Persoonlijke motieven......................................................................................................................... 5
1.3. Persoonlijke kwaliteiten...................................................................................................................... 5
1.4. Doelstellingen..................................................................................................................................... 6
1.4.1 Onze missie..............................................................................................................................................6
1.4.2 Onze visie.................................................................................................................................................6
2. De onderneming............................................................................................................................7
2.1. De onderneming................................................................................................................................. 7
2.2. Idee.................................................................................................................................................... 7
3. De markt........................................................................................................................................9
3.1. Marktontwikkeling.............................................................................................................................. 9
3.2. Doelgroepen..................................................................................................................................... 10
3.3. Concurrentie..................................................................................................................................... 10
4. De marketing mix........................................................................................................................11
4.1 Product.............................................................................................................................................. 11
4.2 Prijs................................................................................................................................................... 11
4.3 Plaats & Distributie............................................................................................................................ 11
4.4 Promotie............................................................................................................................................ 12
4.5 Personeel........................................................................................................................................... 12
5. SWOT Analyse.............................................................................................................................13
5.1 Sterktes............................................................................................................................................. 13
5.2 Zwaktes............................................................................................................................................. 13
5.3 Kansen............................................................................................................................................... 13
5.4 Bedreigingen...................................................................................................................................... 13
1. IDENTITEIT...................................................................................................................................17
1.1 Onze identiteit in beeld...................................................................................................................... 17
1.2 Identiteit van onze onderneming....................................................................................................... 18
2. ONZE IDEALE KLANT....................................................................................................................18
2.1. Onze ideale klant in beeld................................................................................................................. 18
2
, 3. UNIEK ZIJN...................................................................................................................................19
3.1 Onze concurrenten............................................................................................................................. 19
3.2 Ik ben anders dan onze concurrenten.................................................................................................19
4. PITCH...........................................................................................................................................20
4.1 Dit is onze pitch.................................................................................................................................. 20
4.2 Feedback pitch................................................................................................................................... 20
5. KEUZES VERKOOPSTRATEGIEEN...................................................................................................21
5.1. Promotiemateriaal............................................................................................................................ 21
5.2 Advertenties...................................................................................................................................... 21
5.3 Google adwords................................................................................................................................. 21
5.4 Website............................................................................................................................................. 22
5.5 Telefonische Acquistie........................................................................................................................ 22
5.6 Verkoopgesprek................................................................................................................................. 23
5.7 Netwerken......................................................................................................................................... 23
5.8 Sociale Media..................................................................................................................................... 23
6. ACTIEPLAN...................................................................................................................................24
6.1 Verkoopdoelen.................................................................................................................................. 24
6.2 Prioriteiten........................................................................................................................................ 24
3
n
,Inhoud
1. De ondernemer.............................................................................................................................4
1.1. Persoonlijke gegevens......................................................................................................................... 4
1.2. Persoonlijke motieven......................................................................................................................... 5
1.3. Persoonlijke kwaliteiten...................................................................................................................... 5
1.4. Doelstellingen..................................................................................................................................... 6
1.4.1 Onze missie..............................................................................................................................................6
1.4.2 Onze visie.................................................................................................................................................6
2. De onderneming............................................................................................................................7
2.1. De onderneming................................................................................................................................. 7
2.2. Idee.................................................................................................................................................... 7
3. De markt........................................................................................................................................9
3.1. Marktontwikkeling.............................................................................................................................. 9
3.2. Doelgroepen..................................................................................................................................... 10
3.3. Concurrentie..................................................................................................................................... 10
4. De marketing mix........................................................................................................................11
4.1 Product.............................................................................................................................................. 11
4.2 Prijs................................................................................................................................................... 11
4.3 Plaats & Distributie............................................................................................................................ 11
4.4 Promotie............................................................................................................................................ 12
4.5 Personeel........................................................................................................................................... 12
5. SWOT Analyse.............................................................................................................................13
5.1 Sterktes............................................................................................................................................. 13
5.2 Zwaktes............................................................................................................................................. 13
5.3 Kansen............................................................................................................................................... 13
5.4 Bedreigingen...................................................................................................................................... 13
1. IDENTITEIT...................................................................................................................................17
1.1 Onze identiteit in beeld...................................................................................................................... 17
1.2 Identiteit van onze onderneming....................................................................................................... 18
2. ONZE IDEALE KLANT....................................................................................................................18
2.1. Onze ideale klant in beeld................................................................................................................. 18
2
, 3. UNIEK ZIJN...................................................................................................................................19
3.1 Onze concurrenten............................................................................................................................. 19
3.2 Ik ben anders dan onze concurrenten.................................................................................................19
4. PITCH...........................................................................................................................................20
4.1 Dit is onze pitch.................................................................................................................................. 20
4.2 Feedback pitch................................................................................................................................... 20
5. KEUZES VERKOOPSTRATEGIEEN...................................................................................................21
5.1. Promotiemateriaal............................................................................................................................ 21
5.2 Advertenties...................................................................................................................................... 21
5.3 Google adwords................................................................................................................................. 21
5.4 Website............................................................................................................................................. 22
5.5 Telefonische Acquistie........................................................................................................................ 22
5.6 Verkoopgesprek................................................................................................................................. 23
5.7 Netwerken......................................................................................................................................... 23
5.8 Sociale Media..................................................................................................................................... 23
6. ACTIEPLAN...................................................................................................................................24
6.1 Verkoopdoelen.................................................................................................................................. 24
6.2 Prioriteiten........................................................................................................................................ 24
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