Wooclap gesloten vragen CE8 International Marketing hoofdstuk 8
Which of the following items belong on the ‘most right’ (which can be called ‘pure service) of
the product-services continuum of Shostack?
A) Restaurant, a flight, computing
B) Education, insurance advice, electricity in home
C) CD Music, Spotify streaming service, a book
D) A Library, museum visit, car maintenance
What are the four characteristics of services?
A) Intangibility, perishability, homogeneity, inseparability
B) Intangibility, imperishable, homogeneity, inseparability
C) Intangibility, perishability, homogeneity, separability
D) Intangibility, perishability, heterogeneity, inseparability
Which extra ‘P’s’ become very relevant in services marketing?
A) People, Process, Physical aspects
B) People, Planet, Profit
C) People, Profit, Presence
D) People, Presentation, Process
What are the three elements of the product?
A) Performance, Quality, After Sales service
B) Image, Brand Name, Guarantees
C) Core customer benefits, Actual Product, Augmented Product
D) Percieved Value, Features, Installation
What are the three elements of services?
A) Core service, Quality, After Sales service
B) Perceived Value, Quality, After Sales service
C) Image, Brand Name, Guarantees
D) Percieved Value, Features, Installation
If a company has different market entry strategies over different countries and has to cope
with different ethical and green environmental issues, what does this affect?
A) Product and service management
B) The product
C) People
D) Management of the people
, Which factor gives more reason to work towards more standardization?
A) Less identifiable international consumer segments
B) Markets are becoming more heterogeneous
C) More identifiable international business segments
D) Markets are becoming more homogeneous
What is the main reason for the use of the BCG matrix?
A) To identify competitive markets
B) To identify in which market to invest in (and which not)
C) To identify your market share
D) To identify your relative market share
What is a good benefit of having a strong international brand?
A) Lower marketing costs
B) Less marketing efforts
C) Better performance
D) Price premium
“This brand is a marketing practice involving the use of a single brand name for the sale of
two or more related products” Which of underneath is the correct name for this definition?
A) Umbrella brand
B) Product brand
C) Line brand
D) Endorsing brand
Which of the following items belong on the ‘most right’ (which can be called ‘pure service) of
the product-services continuum of Shostack?
A) Restaurant, a flight, computing
B) Education, insurance advice, electricity in home
C) CD Music, Spotify streaming service, a book
D) A Library, museum visit, car maintenance
What are the four characteristics of services?
A) Intangibility, perishability, homogeneity, inseparability
B) Intangibility, imperishable, homogeneity, inseparability
C) Intangibility, perishability, homogeneity, separability
D) Intangibility, perishability, heterogeneity, inseparability
Which extra ‘P’s’ become very relevant in services marketing?
A) People, Process, Physical aspects
B) People, Planet, Profit
C) People, Profit, Presence
D) People, Presentation, Process
What are the three elements of the product?
A) Performance, Quality, After Sales service
B) Image, Brand Name, Guarantees
C) Core customer benefits, Actual Product, Augmented Product
D) Percieved Value, Features, Installation
What are the three elements of services?
A) Core service, Quality, After Sales service
B) Perceived Value, Quality, After Sales service
C) Image, Brand Name, Guarantees
D) Percieved Value, Features, Installation
If a company has different market entry strategies over different countries and has to cope
with different ethical and green environmental issues, what does this affect?
A) Product and service management
B) The product
C) People
D) Management of the people
, Which factor gives more reason to work towards more standardization?
A) Less identifiable international consumer segments
B) Markets are becoming more heterogeneous
C) More identifiable international business segments
D) Markets are becoming more homogeneous
What is the main reason for the use of the BCG matrix?
A) To identify competitive markets
B) To identify in which market to invest in (and which not)
C) To identify your market share
D) To identify your relative market share
What is a good benefit of having a strong international brand?
A) Lower marketing costs
B) Less marketing efforts
C) Better performance
D) Price premium
“This brand is a marketing practice involving the use of a single brand name for the sale of
two or more related products” Which of underneath is the correct name for this definition?
A) Umbrella brand
B) Product brand
C) Line brand
D) Endorsing brand
