International strategic marketing 5.1
Lecture 1
Open exam! Lectures 1-3 BERI index and factor score method very important for the project.
First initial analysis; what is the country of your choice what is you selected country. And so on.
Step 1: initial broad analysis country selection and product group
selection
1. What is the quality and risk level of the business climate in a country. >> Take into account
political, economic and social factors.
2. Market data. What is the market size and development of diferent product groups in a
country?
Trade fgures analysis what is the value of imported and exported goods?
- Balance of trade >>
- Import and export ratios
Lecture 1
Open exam! Lectures 1-3 BERI index and factor score method very important for the project.
First initial analysis; what is the country of your choice what is you selected country. And so on.
Step 1: initial broad analysis country selection and product group
selection
1. What is the quality and risk level of the business climate in a country. >> Take into account
political, economic and social factors.
2. Market data. What is the market size and development of diferent product groups in a
country?
Trade fgures analysis what is the value of imported and exported goods?
- Balance of trade >>
- Import and export ratios
