Inhoudsopgave
Voorblad paper
Voorwoord……………………………………………………………………….………………..3
Samenvatting…………………………………………………………………..……………….…4
Inleiding………………………………………………………….………………………………..5
1. De Organisatie……………………...………………………….……….……………………...5
1.1 Organisatie………………......……………………………….……………………………..5
1.2 Missie………………………………………………………….…………………………....5
1.3 Visie…………………………………………………………….…………………………..5
2. Situatieanalyse, interne en externe analyse…………………...…..…………………............6
2.1 Interne analyse.…………………………….………………………….……………………6
2.2 Externe analyse……………………………………………………….…………………….6
3. SWOT-analyse, confrontatiematrix en conclusie…………………………………………...6
3.1 SWOT-analyse……………………………………………………………………………..6
3.2 Confrontatiematrix…………………………………………………………………………7
3.3 Conclusie..……………………………………………………………………………….....7
4. De huidige salesorganisatie, salesdoelstellingen en salesstrategie.........................................7
4.1 Huidige salesorganisatie……………………………………………………………….…...7
4.2 Salesdoelstellingen………………………………………………………………………....7
4.3 Strategische opties………………………………………………………………….………8
4.4 Salesstrategie……………………………………………………………………………….8
5. Salestactiek……………………………………………………………….………….…….......8
5.1 Salesbudgettering………………………………………………….....……………………..9
5.2 Salesmethode.…………………………………………………………….………………...9
6. Management taken……………………………………………………………………………9
7. Actieplan…………………………………………………………………………….………..10
8. Literatuurlijst………………………………………………………………………...………10
Bijlage 1: Organigram Basim Veiligheidsgroep……………………………………..…….…….11
Bijlage 2: 7s-Model van McKinsey……………………………………………………………...11
Bijlage 3: FOETSJE-analyse……..……………………………………………………………...12
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, Bijlage 4: DESTEP analyse………………………………………………………………….….12
Bijlage 5: Vijfkrachten model van Porter…………………………………………….…………12
Bijlage 6: SWOT-tabel………………………………………………………………….…….…14
Bijlage 7: Confrontatiematrix………………………………………………………………..…..15
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Voorblad paper
Voorwoord……………………………………………………………………….………………..3
Samenvatting…………………………………………………………………..……………….…4
Inleiding………………………………………………………….………………………………..5
1. De Organisatie……………………...………………………….……….……………………...5
1.1 Organisatie………………......……………………………….……………………………..5
1.2 Missie………………………………………………………….…………………………....5
1.3 Visie…………………………………………………………….…………………………..5
2. Situatieanalyse, interne en externe analyse…………………...…..…………………............6
2.1 Interne analyse.…………………………….………………………….……………………6
2.2 Externe analyse……………………………………………………….…………………….6
3. SWOT-analyse, confrontatiematrix en conclusie…………………………………………...6
3.1 SWOT-analyse……………………………………………………………………………..6
3.2 Confrontatiematrix…………………………………………………………………………7
3.3 Conclusie..……………………………………………………………………………….....7
4. De huidige salesorganisatie, salesdoelstellingen en salesstrategie.........................................7
4.1 Huidige salesorganisatie……………………………………………………………….…...7
4.2 Salesdoelstellingen………………………………………………………………………....7
4.3 Strategische opties………………………………………………………………….………8
4.4 Salesstrategie……………………………………………………………………………….8
5. Salestactiek……………………………………………………………….………….…….......8
5.1 Salesbudgettering………………………………………………….....……………………..9
5.2 Salesmethode.…………………………………………………………….………………...9
6. Management taken……………………………………………………………………………9
7. Actieplan…………………………………………………………………………….………..10
8. Literatuurlijst………………………………………………………………………...………10
Bijlage 1: Organigram Basim Veiligheidsgroep……………………………………..…….…….11
Bijlage 2: 7s-Model van McKinsey……………………………………………………………...11
Bijlage 3: FOETSJE-analyse……..……………………………………………………………...12
1
, Bijlage 4: DESTEP analyse………………………………………………………………….….12
Bijlage 5: Vijfkrachten model van Porter…………………………………………….…………12
Bijlage 6: SWOT-tabel………………………………………………………………….…….…14
Bijlage 7: Confrontatiematrix………………………………………………………………..…..15
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