Alicetiker

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Readings and Lectures Marketing (2020/21)

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Marketing: Readings and Lectures Summary (FINAL EXAM!) • Samenvatting
Marketing: Readings and Lectures Summary (MIDTERM!) • Samenvatting

Marketing: Readings and Lectures Summary (MIDTERM!)

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Readings and Lectures Summary (2020/21) FOR THE MIDTERM Week 1: Chapters, Lecture, Scientific articles Week 2: Chapters, Lecture, Scientific articles Week 3: Chapters

Boek & Voordeelbundel
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• 68 pagina's •
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Strategic Management: All Articles All Book Chapters

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Bundle consisting of all weekly article readings and a summary of all necessary book chapters.

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Strategic Management: Summary of ALL LECTURES • Samenvatting
Strategic Management: Book Chapter Summary • Samenvatting

Strategic Management: Book Chapter Summary

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Extensive book chapter summary for the exam in 2020. Bullet points for greater overview. Includes thorough explanations of concepts and graphics from the book!

Boek & Voordeelbundel
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• 88 pagina's •
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Strategic Management: All Lectures + All Articles

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Bundle with all lectures and all articles for the Strategic Management exam (2020)

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Strategic Management: Summary of ALL ARTICLES • Samenvatting
Strategic Management: Summary of ALL LECTURES • Samenvatting

Strategic Management: Summary of ALL LECTURES

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All lectures summarized in bullet points

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• 20 pagina's •
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Strategic Management: Summary of ALL ARTICLES

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Summary of the following articles: "What is Strategy?" (Porter, 1996) "Firm Resources and Sustained Competitive Advantage" (Barney, 1991) “Strategy and the Business Portfolio” (Hedley, 1977) “Separation of Ownership and Control” (Fama & Jensen, 1983) “What is Disruptive Innovation?” (Christensen, Raynor & McDonald, 2015)

Voordeelbundel
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• 19 pagina's •
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