B.COM, BBA, MBA, MCOM

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INTRODUCTION TO MARKETING MANAGEMENT

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Welcome to the study of Marketing Management, a critical discipline that governs how organizations successfully create, communicate, and deliver value to their customers while managing customer relationships in ways that benefit the organization and its stakeholders. Defining the Discipline Marketing Management is often defined as the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value....

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