FM Elec

Bulacan State University

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Class notes

Lesson #6: APPLICATION OF BUSINESS ANALYTICS IN MARKETING AND SALES and Lesson #7: APPLICATION OF BUSINESS ANALYTICS TO FINANCE AND OTHER DEPARTMENTS
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June 2025

2024/2025
LESSON #6: APPLICATION OF BUSINESS ANALYTICS IN MARKETING, SALES, AND HUMAN RESOURCE > Marketing and Sales > Importance of BA in Marketing and Sales > Benefits of BA for Marketing and Sales > Merging Business Analytics to Human Resource > Big Data Analytics and Human Resource Analytics LESSON #7: APPLICATION OF BUSINESS ANALYTICS TO FINANCE AND OTHER DEPARTMENTS > What is Analytics in Finance? > TYPES FINANCIAL ANALYSIS > DIFFERENT USE CASES OF AN...
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Class notes

LESSON #4: QUANTITATIVE DATA ANALYSIS LESSON #5: BUSINESS RESEARCH: QUALITATIVE & QUANTITATIVE RESEARCH METHODS
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June 2025

2024/2025
LESSON #4: QUANTITATIVE DATA ANALYSIS and > 1.0 INTRODUCTION > 2.0 QUANTIFICATION OF DATA > 2.1 DATA PREPARATION > 2.2 TYPES OF VARIABLES ANALYSIS > 3.0 UNIVARIATE ANALYSIS > 3.1 DISTRIBUTION > 3.2 CENTRAL TENDENCY > 3.3 DISPERSION and sooo onnnn.... LESSON #5: BUSINESS RESEARCH: QUALITATIVE & QUANTITATIVE RESEARCH METHODS > QUALITATIVE VERSUS QUANTITATIVE > ROLE OF THE RESEARCHER > WHAT ARE THE CHARACTERISTICS OF EACH? > WHA...
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Lesson #3: UNDERSTANDING BIG DATA AND DATA ANALYTICS
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June 2025

2024/2025
Lesson #3: UNDERSTANDING BIG DATA AND DATA ANALYTICS > Business Analytics, BI, Big Data, Data Mining-What’s the Difference? > Characteristics of Data for Good Decision-Making > What is Big Data? > Where does Big Data come from? > Types of Data > BIG DATA CHARACTERISTICS > BIG DATA OPPORTUNITIES > THE ROLE OF BIG DATA IN DIGITAL MARKETING
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Class notes

Lesson #2: Business Analytics (Components, Evolution, Significance)
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June 2025

2024/2025
Subject: Business Analytics Lesson #2: Business Analytics (Components, Evolution, Significance) > MEANING OF BUSINESS ANALYTICS > EVOLUTION OF BUSINESS ANALYTICS > SIGNIFICANCE AND USAGES OF BUSINESS ANALYTICS > CHALLENGES FOR BUSINESS ANALYTICS > USERS OF BUSINESS ANALYTICS > MAIN SOFTWARE USED FOR BUSINESS ANALYTICS > THE BUSINESS ANALYTICS PROCESS > THE COMPONENTS OF BUSINESS ANALYTICS
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Class notes

Introduction to Business Analytics
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June 2025

2024/2025
LESSON #1: INTRODUCTION TO BUSINESS ANALYTICS > WHAT IS B.A. > EXAMPLES OF APPLICATIONS > A VISUAL PERSPECTIVE OF BUSINESS ANALYTICS > IMPACTS AND CHALLENGES > SCOPE OF BUSINESS ANALYTICS > TOOLS > SOFTWARE SUPPORT
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