Department of Communication and Culture

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IKEA Company- ANALYSIS

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Part A Select a multinational company (hi)story from the case list below. Write a short summary of the story and conduct a brief review using concepts, techniques, and literature from the course. Part B Create an alternative, fact-based story to the one reviewed in part A. You are free to narrow the new story down to cover a smaller part of the narrative (another time period, a critical incident, a subsidiary, alternative voices etc.). Gather and make use of reliable sources and data, and ...

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Department of Communication and Culture • Department of Communication and Culture