DHAES, LGS, KGS, ROOTS, ISL, Beaconhouse School Systems

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Digital Marketing 101 – Comprehensive Analysis and Campaign Strategy for Cornetto | Unilever Pakistan (2022) – Complete Marketing Project

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This document provides a thorough overview of the emergence and strategic importance of digital marketing, comparing traditional versus modern marketing techniques, with real-world examples from global brands like Netflix, Amazon, and Starbucks. It includes an in-depth marketing plan for Unilever’s Cornetto brand in Pakistan, covering omni-channel strategies, performance metrics, budgeting, scheduling, and campaign execution. Ideal for students or professionals studying or working in marketing...

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