Erasmus University Rotterdam

Article and book summaries for the course ‘Communication Management (CM2010).' Includes all required literature; Dahl, S. (2018). Social media marketing: Theories and applications (Chapter 1, 2, 3, 5, 6, 7, 8, 9, 10, 11, 12); Aula (2010); Baird & Parasnis (2011); Kesavan & Bernacchi (2013)

Summary of books for the course ‘New Media and International Business (CM2550)'. Includes all required literature; Cunningham & Craig (Introduction, Chapter 1, 2, 3, 4, 5); de la Hera (Chapter 1, 2, 8)

Please be aware that this summary was primarily created for the Global Advertising course at the Erasmus University. Therefore, the chapters are not in chronological order but instead the layout was created so that it matches the weekly module structure. 47 pages of summaries for the course ‘Global Advertising’ (CM2049). Includes all required chapters from de Mooji’s book ‘Global marketing and advertising: Understanding cultural paradoxes’ Chapters; 1, 2, 3, 4, 5, 6, 7, 8, 9, 1...

23 pages of Article summaries for the course Digital Content (CM2011). Includes all required literature; Burgess, Couldry, Fraustino & Ma, Madden &Janoske & Briones, Brekke & Thorsbjornsrud, Van Dijck, Joosten, Jenkins & Ford & Green, Ashley & Tuten, Effing & Spil, Transmedia Bible, Duffy & Kissinger, Hargittai & Walejko.