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IGCSE BUSINESS STUDIES - MARKETING :VERIFIED QUESTIONS AND ANSWERS

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IGCSE BUSINESS STUDIES - MARKETING :VERIFIED QUESTIONS AND ANSWERS Market A set of arrangements which allows buyers and sellers to communicate and trade in goods and services Market share The proportion of sales in a total market that a business or product enjoys Marketing Identifying customer needs and satisfying them profitably Marketing mix The key elements in a firm's marketing strategy commonly known as the 4Ps - product, price, promotion and place Market orientation Where a bu...

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