Ma 3325

Marketing 3325-Consumer Behavior, Otto Test 1 2023 Consumer Behavior All consumer activities associated with the purchase, use, and disposal of goods and services Individual Consumers Satisfy needs and wants for themselves or others Organizational Consumers Purchase goods and services to produce or resell other goods and services or help manage their organizations 3 Consumer Activities 1. Purchase 2. Use 3. Disposal Purchase Activities -Gather and evaluate information -Purchase/tr...

Marketing 3325-Consumer Behavior, Otto Test 1 2023 Consumer Behavior All consumer activities associated with the purchase, use, and disposal of goods and services Individual Consumers Satisfy needs and wants for themselves or others Organizational Consumers Purchase goods and services to produce or resell other goods and services or help manage their organizations 3 Consumer Activities 1. Purchase 2. Use 3. Disposal Purchase Activities -Gather and evaluate information -Purchase/tr...

Marketing 3325-Consumer Behavior, Otto Test 1 2023 Consumer Behavior All consumer activities associated with the purchase, use, and disposal of goods and services Individual Consumers Satisfy needs and wants for themselves or others Organizational Consumers Purchase goods and services to produce or resell other goods and services or help manage their organizations 3 Consumer Activities 1. Purchase 2. Use 3. Disposal Purchase Activities -Gather and evaluate information -Purchase/tr...