Marketing in a Digital World

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MARKETING IN A DIGITAL WORLD 2022

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Executive summary Marketing in the digital era has emerged as a source of marketing opportunities in the retail sector. It has also posed challenges to Marketers. In this study, the marketing challenges in the digital era faced by Tesco are presented with an emphasis on its marketing practices within the Asia Pacific region. The organization is a leading UK retailer with its operations in diverse countries across the globe. Wit emergence of digital marketing, the company is still finding chal...

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• 18 pages's •
by Examhack •
uploaded 2022

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Marketing in a Digital World • Marketing in a Digital World