MKTG 371

MKTG 371: CH 7-8 T/F EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS VERIFIED According to the definition given in the text, the object of an attitude (Ao) can be an object, but not a person. F According to the functional theory of attitudes, attitudes exist because they are hereditary. F In the standard learning hierarchy model, attitude is based on behavioral learning processes. F Considering the effects of cognitive dissonance, supplying customers with additional reinforcement aft...

MKTG 371 EXAM 2 EHRICH QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS VERIFIED Categorization occurs when consumers use their prior knowledge to label, identify, and classify something new - once we have categorized an object, we know what it is, what it's like, and what it's similar to Why do we categorize? -too much information -utter chaos without structure -helps us learn -we like to do it -we're good at it Taxonomic Categorization similar objects in the same category (pla...

MKTG 371 EXAM 2 QUESTIONS AND ANSWERS VERIFIED What are the 3 things that motivate people? Autonomy- self direction Mastery Purpose- high end goal What are the key elements of the motivation process? 1. Need gets activated 2. Tension and drive 3. Goal attainment Motivation and how it occurs the processes that lead people to behave as they do occurs when a need is aroused that the consumer wishes to satisfy which then creates a state of tension that drives the consumer to attempt to ...

MKTG371 EXAM 1 QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS Sensation immediate response of our sensory receptors to basic stimuli Perception process by which people select organize and interpret these sensations Sensory Marketing marketing strategies that focus on the impact of sensations on our product experiences Trade Dress when a color combination becomes so strongly associated with a corporation Sound Symbolism the process by which the way a word sounds influences our assumptio...

MKTG 371: CHAPTER 12 EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS VERIFIED A marketing manager who wants to identify opinion leaders for her product category should do which of the following? A) She should find government officials who use the product. B) She should find socially active persons who are very interested in the product category. C) She should find intellectuals who can write academic papers about the product category. D) She should look for people who rely on reward po...

MKTG 371 ACTUALLY CH.11 EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS VERIFIED ________ describes the capacity to alter the actions of others. A) Social power B) Social pressure C) Social interaction D) Social involvement A A(n) ________ is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior. A) opinion group B) demographic group C) reference group D) focus group C A type of referen...

MKTG 371 QUIZ 4 AND ANSWERS WITH COMPLETE SOLUTIONS VERIFIED Perception and branding in the real world - Brands spend a lot of time zeroing in on the right audience and messaging to match. - Sometimes, a course correct to attract new buyers can be a short-term, playful reminder over a comprehensive Ex: Goldfish rebranded their name to Chilean Sea Bass to market to adults rather than just kids Normative Influence and Conformity - The influence we feel according to a group that matters to us...

MKTG 371 CH. 8 EXAM QUESTIONS AND ANSWERS ________ is a lasting, general evaluation of people, objects, advertisements, or issues. A) An object B) A power C) An attitude D) An image C The functional theory of attitudes was initially developed to explain how ________. A) people identify with products B) attitudes facilitate social behaviors C) attitudes are learned from family and friends D) attitudes change over an individual's lifetime B The ________ function of attitudes a...

MKTG 371 EXAM 2 QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS VERIFIED digital marketing analytics field focused on the measurement, analysis, and communication of digital marketing data to inform strategic decision making digital marketing analytics inputs consumers, companies, government digital marketing media owned, paid, earned marketing value creation model a 4 phase model for marketers to create value digital age characterized by digital media including websites, search engine...

MKTG 371 EXAM QUESTIONS WITH VERIFIED ANSWERS Correlational (TSM) Prediction Measure 2 or more variables Establish a relationship Experimental (TSM) Causation Manipulate one variable, measure the other Establish a causal relationship Correlational research Examines relationship between 2 or more variables Correlational research answers these questions How does x change when y changes Is x associated with or related to y Can u predict y by knowing what x is Correlation coefficient ...