MSIN 0061

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Haier Case - University of London University College London MSIN 0061

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MSIN0061 Global Marketing Strategy Assignment 1 Haier CaseExecutive Summary Haier, founded in Qingdao China in 1958, is a company that designs, manufactures and sells electronics and home appliances ranges from washing machines, refrigerators to mobile phones and so on. Outside China, Haier has entered the top ten chain channels in Europe and USA with its market in over 100 countries and regions. By 2017, Haier accounted for round 10.5% of the major household appliance sales globally....

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