procurement and logistics management

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"Building Blocks for Success: LEGO Co.'s Market Entry Strategy"

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Product Localization: Adapting LEGO's products to suit the preferences and cultural nuances of the target market. This could involve creating new sets based on local themes or incorporating popular characters or trends from the region. Distribution Channels: Establishing or partnering with local distributors, retailers, or e-commerce platforms to ensure LEGO products are readily available to consumers in the new market. Marketing and Promotion: Developing marketing campaigns tailored to t...

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• 5 pages's •
by iddyyussuf19 •
uploaded 2024

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procurement and logistics management • procurement and logistics management