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REAL PEOPLE, REAL CHOICES, 10TH EDITION BY MICHAEL

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Test Bank for Marketing: Real People, Real Choices,(2025/2026) 10th Edition by Michael R. Solomon, Greg W. Marshall and Elnora W. Stuart
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Test Bank for Marketing: Real People, Real Choices, 10th Edition by Michael R. Solomon, Greg W. Marshall and Elnora W. Stuart. TABLE OF CONTENT PART 1: UNDERSTAND THE VALUE PROPOSITION 1. Welcome to the World of Marketing: Create and Deliver Value 2. Global, Ethical, and Sustainable Marketing 3. Strategic Market Planning Supplement: Build a Marketing Plan PART 2: DETERMINE THE VALUE PROPOSITIONS DIFFERENT CUSTOMERS WANT 4. Market Research 5. Marketing Analytics: Welcome to the Era of Big Data! 6...

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